Retail · Campaign & Paid Media

Ackermans

Campaign creative across paid media, social and email for one of South Africa's largest retail brands, plus ongoing content for Youth&I, Ackermans' community platform for younger shoppers.

The challenge

A large retail brand needed campaign creative that could flex across a wide range of formats, a denim launch landing page, paid social ad units, Instagram Stories and email, while staying visually consistent across every touchpoint. Alongside it, a distinct youth-facing platform needed to feel genuinely authentic to a younger audience without losing its connection to the parent brand.

The approach

We designed creative across the full campaign stack: the Disruptor Denim landing page across desktop, tablet and mobile, Facebook Collection ad creative for a lingerie paid media push, Instagram Story design for a kids' dress range, EDM design, and ongoing content for Youth&I.

What this involved

• •Denim campaign landing page across desktop, tablet and mobile
• •Facebook Collection ad creative for paid media campaigns
• •Instagram Story campaign design
• •EDM design
• •Content design for Youth&I, Ackermans' youth community platform

Part of Brand in Motion.