Personal Care · Packaging

Bloom Hand Cream

A full brand identity and packaging system for Bloom Hand Cream, built around a hand-drawn linework mark and a warm, considered colour palette.

The challenge

A hand cream brand needed an identity that felt tactile and considered on the shelf, distinct in a category full of clinical, oversimplified packaging.

The approach

We built the identity from the mark outward: a hand-drawn linework logo, a restrained colour system carried consistently across each variant, and packaging structure designed to feel as good in the hand as the product itself.

What this involved

Full brand identity: logo, colour system, packaging structure
Consistent shelf presence across multiple product variants
Packaging design built for a tactile personal care category

Brand & Creative

Part of Brand in Motion.

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