Fashion · Luxury Bridal
Catherine Deane
A luxury bridal fashion e-commerce build trading in three currencies, alongside campaign design, real-bride features and social content, presented here as a flip-through case file built from real campaign and catalogue pages.
The challenge
A luxury bridal brand needed an online store that matched the quality of the garments themselves, while actually functioning as a serious commercial engine trading across three currencies for an international client base, not just a lookbook with a checkout bolted on.
The approach
Design and commerce had to carry equal weight. Every product page, every checkout step, and every currency switch was built to preserve the brand's editorial feel while removing the friction that costs a luxury retailer real sales. Alongside the platform, we produced campaign creative, real-bride features and social content that carried the same editorial voice.
What this involved
- Multi-currency e-commerce trading internationally
- Editorial-grade design without sacrificing conversion
- Full product and checkout experience built around the brand story
- Campaign creative, real-bride features and social content
- Email marketing design
Part of Built to Sell.
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