Family Entertainment · Fitness

Ipic Play & Ipic Active

Brand and growth marketing for a Durbanville kids' adventure park and its sister fitness brand, Ipic Active, including day-to-day management of both brands' Instagram and Facebook content.

The challenge

Two related but distinct audiences (parents choosing a kids' adventure park, and adults choosing a fitness club) needed to feel like part of the same family without losing what makes each brand work for its own audience, entirely through content and campaigns rather than a site redesign.

The approach

A shared visual language (the Ipic mark, a consistent colour system) flexes differently for each brand: bold and playful for Ipic Play, energetic and disciplined for Ipic Active. We manage both social feeds day to day, planning and designing the posts, stories and campaigns that keep each account active and on-brand.

What this involved

• •Brand identity system shared across two related businesses
• •Ongoing social media management across Instagram and Facebook for both brands
• •Campaign and promotional content design
• •Growth-focused content strategy across both audiences

Part of Brand in Motion.