Retail · Floristry

Lula Florist

A full brand identity for Lula Florist: logo, palette and visual language built to feel as soft and considered as the arrangements themselves.

The challenge

A florist brand needed an identity that felt personal and hand-finished rather than generic and floral-clip-art, one that could carry across packaging, business cards and social content.

The approach

We built the identity around a simple, hand-lettered mark and a muted, botanical colour palette, applied consistently across business stationery and packaging so every touchpoint feels like the same considered hand.

What this involved

Full brand identity: logo, colour palette, visual language
Business stationery and packaging application
Botanical, hand-finished visual direction

Brand & Creative

Part of Brand in Motion.

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