Food & Wellness · Brand Identity

Raw

A full brand identity for Raw, a food and wellness product line, built around an earthy, unrefined visual language: kraft paper, natural fibres and a muted botanical palette.

The challenge

A food and wellness product needed a brand identity that communicated 'natural' and 'unprocessed' without leaning on the same clichés every other wellness brand reaches for.

The approach

We built the identity around genuinely tactile materials, kraft paper, twine and burlap, paired with a restrained natural colour palette and simple hand-lettered wordmark, so the brand story is told through material choice as much as design.

What this involved

Full brand identity: logo, colour palette, packaging materials direction
Tactile, materials-led visual language
Consistent application across tags and product packaging

Brand & Creative

Part of Brand in Motion.

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