Retail · Footwear & Sportswear

Tekkie Town

Campaign photography, image editing and UX/UI design for one of South Africa's best-known sneaker and sportswear retailers, across a catalogue that spans nearly every major footwear brand.

The challenge

A retailer trading in hundreds of products across dozens of brands needed campaign and product imagery that felt consistent and premium at scale, plus a shopping experience that could actually surface the right pair among that much stock without overwhelming a visitor.

The approach

We handled campaign and product photography, edited it to a consistent standard across brands and collections, and worked on the UX/UI of the shopping experience itself: how collections, filters and product pages guide a visitor from browsing to checkout.

What this involved

• •Campaign and product photography across multiple brands and collections
• •Photo editing to a consistent visual standard at retail scale
• •UX/UI design for the online shopping experience

Part of Built to Sell.