Professional Services · Compliance

The HR Collective

A full rebuild for a four-division compliance consultancy (HR & labour law, recruitment, payroll and liquor licensing), replacing a generic template with a fast, accessible, SEO-architected platform built to rank across an entire category.

The challenge

A four-division compliance consultancy, each division with its own audience and search intent, was living on a generic template that treated all of it as one undifferentiated business. It looked like every other small business site in the category, and it wasn't ranking for any of it.

The approach

We rebuilt the site around its actual structure: four distinct divisions, each properly architected for the specific searches their clients actually run, with technical SEO (clean URLs, structured data, fast load times) built in from the first sitemap rather than retrofitted after launch.

What this involved

• •Four-division content architecture (HR & labour law, recruitment, payroll, liquor licensing)
• •SEO-architected from day one, not bolted on after launch
• •Fast, accessible platform replacing a generic template
• •Built to rank across an entire category, not one keyword

Part of Ground-Up Builds.