FMCG · Food Packaging
Trumps
Packaging design across a full baking and confectionery range for Trumps: glacé cherries, dates, vermicelli, crispies, and decorative sprinkles, each tub carrying one consistent system.
The challenge
A baking ingredients range spanning very different products, from whole glacé cherries to silver ball sprinkles, needed packaging that read as one family on a crowded shelf, with each variant still clearly telling shoppers what's inside.
The approach
One packaging system, built to flex: a consistent logo lockup, ribbon device and diagonal product window across every tub, with colour doing the work of telling each flavour and product apart at a glance.
What this involved
- Packaging design across a multi-SKU product range
- Consistent shelf system with per-product colour coding
- Product photography integration within the packaging design
Part of Brand in Motion.
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