Coaching · Brand Identity
Built to Thrive
A complete brand identity system for Marisa Peer's Built to Thrive programme: colour, typography and visual language distilled into a working guideline, not just a mood board.
The challenge
A new coaching programme needed its own distinct identity, one that could stand next to Marisa Peer's other programmes without getting lost in them, documented clearly enough that it could actually be applied consistently across every touchpoint, not just admired once and forgotten.
The approach
We built a full brand guideline: colour palette, typography, logo usage and tone of voice, distilled into a reference document the wider team can actually work from.
What this involved
- Full visual identity system: colour, typography, logo usage
- Documented brand guidelines built for real, ongoing use
- Identity designed to stand apart from related Marisa Peer programmes
Part of Brand in Motion.
See it in practice: Upgrade Your Life: Brand Identity
Want something like this? That starts with a five-minute conversation about what you’re actually trying to build.