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Upgrade Your Life: Brand Identity

The brand identity behind Marisa Peer's Upgrade Your Life™ programme: colour, typography and visual language, documented as a working guideline before a single page of the platform got built.

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The challenge

Upgrade Your Life needed a visual identity strong enough to carry a global coaching programme across a website, a learning platform and ongoing content, all before development on the platform itself began.

The approach

We developed the full brand system, colour, typography, logo and imagery direction, and documented it as guidelines the wider team could apply consistently. That same identity carried straight through into the platform build itself.

What this involved

  • Full visual identity system: colour, typography, logo usage, imagery direction
  • Documented brand guidelines built for real, ongoing use
  • The identity behind the Upgrade Your Life digital learning platform

Part of Brand in Motion.

See it in practice: Built to Thrive

Want something like this? That starts with a five-minute conversation about what you’re actually trying to build.